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AI customer acquisition.

Business success is oftenputting yourself in –the right place,
at the right time.

AI is giving you another route to catch future clients and candidates at the right time - and it’s not using it to do what you already do at scale.

What is the opportunity here?

The shift in client and candidate behaviour Is this genuinely an opportunity for recruitment firms?

Relationships often begin when they have a question and you have the answer.

It has become easier to ask Copilot that question than it is to phone a recruiter you know.

The right answer depends on context and often requires market insight, data and an informed human opinion.

AI can help someone make sense of a specific hiring or career problem. The questions are: will it use your business to help answer it? When they ask who to speak to, will it recommend you?

Business opportunities are often about being in the right place at the right time.

A hiring manager has just received a resignation. A candidate who has been settled for ten years starts entertaining a move.

Catching that moment is why the phone has survived every technology change the industry has seen.

GEO does not replace the phone or outbound BD. It creates another opportunity for your firm to win the work.

Clients and candidates rarely need “a recruitment agency”.

They need someone who understands their market, role, geography and circumstances. They need a valuable partner they can trust to take the problem off their hands.

We can show you what the opportunity is in your market, who is currently owning this space and you can decide if it merits going after.

Book your GEO Opportunity Review

What makes AI recommend one recruitment firm over another?

The evidence behind the answer What makes AI recommend one recruitment firm over another?

Your online presence and digital assets feeding them what they need.

The majority of the industry is either doing it by happy accident, or not doing it at all.

The expertise is already inside your recruitment firm.

The digital assets we build are designed intentionally to get quoted in AI, and take the user on a journey.

We build these from the firm’s original data and an informed human opinion - because that’s what AI can’t replicate, and therefore quotes you.

We design the journey, based on how your consultants capture clients and candidates at the moment.

There is no guaranteed formula for an AI recommendation.

Getting this to work requires:

  • Commercial awareness of your market
  • Understanding the technology’s capabilities
  • A finger on the pulse of how customer acquisition is changing across other industries

That is where our recruitment experience, technical capability and ongoing GEO research come together. We take accountability for turning our understanding into the digital assets and capture journeys to get you more business opportunities.

Without that combination, GEO risks becoming another science experiment: activity without a clear route to opportunities, meetings or revenue.

We can start by showing you which firms AI is recommending in your space, why they are and where there may be open ground for your business.

Book your GEO Opportunity Review

How does an AI recommendation become revenue?

From visibility to meetings How does an AI recommendation become revenue?

Turning opportunities into revenue - that’s on you.

I’m pretty sure your firm can take inbound opportunities into revenue.

If not, then you’ve got bigger fish to fry.

What we do is get you the recommendations through the door.

We can show you examples of questions that signal a recruitment need in your market, which firms AI currently recommends and where a recommendation could become a meaningful route into your business.

Book your GEO Opportunity Review

What we can guarantee - and what we can’t.

We only engage if the GEO Opportunity Review shows that a credible commercial opportunity exists.

If it does, we only promise what we can actually deliver on.

If we mutually see the opportunity here, our responsibility is...

  • More opportunities

    We increase the number of relevant AI answers your firm is brought into.

    Visibility - measured by how often AI uses or mentions your business

  • Higher-quality meetings

    We capture the interest created by those answers and give clients and candidates a useful route into your business.

    Capture - measured by the increase in qualified client and candidate meetings created through the channel

  • Commercial data

    Your GEO activity produces original data showing which roles, markets and questions are gaining traction. Your consultants can use those signals to focus and amplify their BD activity.

    Intelligence - original commercial data that identifies opportunities your consultants can act on through BD

Your responsibility is turning these opportunities into revenue.